The Hustle
Beyond the
business plan:
A youth-focused reality show empowering entrepreneurs in Katsina, Zamfara, and Sokoto to build sustainable businesses and foster peace/social cohesion.
Beyond the
business plan:
A youth-focused reality show empowering entrepreneurs in Katsina, Zamfara, and Sokoto to build sustainable businesses and foster peace/social cohesion.








Meet The Participants
Discover the bold young talents shaping the future of Nigerian hustle culture.
Season 1 Status Update
Stay in the loop with The Hustle – Season 1!. Get Involved – Be Part of the Action!
Here’s what’s happening right now:
The moment you’ve been waiting for is almost here – The Hustle Season 1 is close to Airing!
Watch as our participants face daring challenges, push their limits, and battle for the top spot. Every twist, strategy, and showdown is happening live—don’t miss a second of the action!
Do you have what it takes to hustle your way to the top?
The Hustle – Season 1 is looking for bold, talented, and determined participants to join the ultimate reality competition.
Submit your application now and take your shot at fame, glory, and the crown!
The Audience Task is a standalone weekly activity designed to reward viewers for actively watching the show. Each week, viewers who follow the show can participate by completing simple tasks or answering questions for a chance to win cash prizes to support their businesses.
This activity is not an eviction or voting process. It is purely a reward mechanism for engaged viewers. If you don’t watch the show, you won’t be able to attempt or answer the questions correctly.
Participation Deadline
All Audience Task submissions must be completed and sent before the stated deadline for that week.
New weekly tasks and updates will be published on this page, so be sure to check in regularly to stay eligible for rewards.
THE HUSTLE
SOCIALS
𝗧𝗵𝗲 𝗛𝘂𝘀𝘁𝗹𝗲 𝗥𝗲𝗮𝗹𝗶𝘁𝘆 𝗦𝗵𝗼𝘄 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗕𝗼𝗼𝘁𝗰𝗮𝗺𝗽
After our massive audition exercise across Sokoto, Katsina, and Zamfara states,...
𝗦𝗮𝗻𝘀𝗮𝗻𝗶𝗻 𝗛𝗼𝗿𝗼𝗻 𝗦𝗵𝗶𝗿𝗶𝗻 𝗚𝗮𝘀𝗮𝗿 𝗕𝘂𝗴𝗲-𝗕𝘂𝗴𝗲 𝗕𝗼𝗼𝘁𝗰𝗮𝗺𝗽 𝘆𝗮 ɗ𝗮𝘂𝗸𝗶 𝗵𝗮𝗿𝗮𝗺𝗶!
Bayan kammala tantance mahalarta daga jihohin Sokoto, Katsina...
𝗧𝗵𝗲 𝗔𝘂𝗱𝗶𝘁𝗶𝗼𝗻 𝗣𝗵𝗮𝘀𝗲 𝗼𝗳 𝗧𝗵𝗲 𝗛𝘂𝘀𝘁𝗹𝗲 𝗥𝗲𝗮𝗹𝗶𝘁𝘆 𝗦𝗵𝗼𝘄 (𝗕𝘂𝗴𝗲 𝗕𝘂𝗴𝗲) 𝗵𝗮𝘀 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹𝗹𝘆 𝗖𝗼𝗻𝗰𝗹𝘂𝗱𝗲𝗱 in Sokoto State.
We...
𝗧𝗵𝗲 𝗔𝘂𝗱𝗶𝘁𝗶𝗼𝗻 𝗣𝗵𝗮𝘀𝗲 𝗼𝗳 𝗧𝗵𝗲 𝗛𝘂𝘀𝘁𝗹𝗲 𝗥𝗲𝗮𝗹𝗶𝘁𝘆 𝗦𝗵𝗼𝘄 (𝗕𝘂𝗴𝗲 𝗕𝘂𝗴𝗲) 𝗵𝗮𝘀 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹𝗹𝘆 𝗖𝗼𝗻𝗰𝗹𝘂𝗱𝗲𝗱 in Katsina State.
We...
𝗧𝗵𝗲 𝗔𝘂𝗱𝗶𝘁𝗶𝗼𝗻 𝗣𝗵𝗮𝘀𝗲 𝗼𝗳 𝗧𝗵𝗲 𝗛𝘂𝘀𝘁𝗹𝗲 𝗥𝗲𝗮𝗹𝗶𝘁𝘆 𝗦𝗵𝗼𝘄 (𝗕𝘂𝗴𝗲 𝗕𝘂𝗴𝗲) 𝗵𝗮𝘀 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹𝗹𝘆 𝗖𝗼𝗻𝗰𝗹𝘂𝗱𝗲𝗱 in 𝗭𝗮𝗺𝗳𝗮𝗿𝗮 State.
We...
𝗠𝗮𝘁𝗮𝗸𝗶𝗻 𝗧𝗮𝗻𝘁𝗮𝗻𝗰𝗲 𝗠𝗮𝘀𝘂 𝗦𝗵𝗶𝗴𝗮 𝗦𝗵𝗶𝗿𝗶𝗻 (𝗔𝘂𝗱𝗶𝘁𝗶𝗼𝗻 𝗣𝗵𝗮𝘀𝗲) 𝗻𝗮 𝗚𝗶𝗱𝗮𝗻 𝗞𝗮𝗹𝗹𝗼𝗻 𝗚𝗮𝘀𝗸𝗶𝘆𝗮 𝗻𝗮 "𝗧𝗵𝗲 𝗛𝘂𝘀𝘁𝗹𝗲 𝗥𝗲𝗮𝗹𝗶𝘁𝘆 𝗦𝗵𝗼𝘄" (𝗕𝘂𝗴𝗲...
Joining The Hustle is your chance to step into a national spotlight, showcase your skills, and compete for growth, funding, and life-changing opportunities.
1. Confirm Your Eligibility:
Make sure you meet the basic age, citizenship, and participation requirements before you begin your application.
2. Prepare Your Materials:
Get your clear profile photo, short bio, and a 1–2 minute introduction video ready for upload.
3. Complete the Application Form:
Fill out the official Hustle application form with your personal details, background, and a description of your hustle or skill.

